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Recruiting metrics

Contact rate

Contact rate is the percentage of leads a recruiting team actually reaches — a completed conversation, not a dial. In driver recruiting it is chronically low, because drivers are on the road, screening unknown numbers, and often applied to many fleets at once.

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Why it matters when hiring drivers

Low contact rate is the silent killer of driver recruiting economics: the leads exist, the recruiters are working, and nothing connects. The strongest lever is speed — reaching a driver in the minutes after they apply, while the application is still remembered — and the second is not needing a human dialer at all for the first conversation.

Call2Action's AI interviews applicants immediately after they apply, at any hour.