Recruiting metrics

Speed to lead

Speed to lead is the time between a lead arriving — a driver submitting an application — and the first meaningful contact from the hiring side. In driver recruiting, where candidates apply to several fleets in one sitting, it is one of the strongest predictors of whether a lead converts at all.

Why it matters when hiring drivers

A driver who applies at night has usually applied elsewhere the same night. The fleet that responds first gets the conversation while interest is warm and the application is still remembered; responses days later reach a person who has moved on and often doesn't recall applying. Cutting response time from days to minutes routinely changes funnel outcomes more than any creative or budget adjustment.

Immediate AI interviews are Call2Action's answer to speed to lead.